How do work with clients who are afraid to upgrade their systems and how do you break through that inertia barrier?
In this episode of Experts and Influencers, Tristan Bailey, Anthony English, and I share our ideas on how to have that conversation to get the stakeholders on board.
It’s important to articulate what are the fears around making some technical change and address their concerns around the risk of making changes to a website, the infrastructure, or a business process.
As technical people, we may be very comfortable speaking from the technical angle, but the more deeply we understand the business and personal motives of the decision makers, the more likely it is that we can create a result that will be better suited for them.
Here’s my conversation with Tristan Bailey and Anthony English